Mobility Matters, international award winning photo exhibition, Department of Transportation
This international award-winning multimedia public awareness campaign highlights alternatives to driving alone through a portrait of commuting moments that document people, roads and transit.
Challenge: Increase awareness of the air-cleaning benefits of using alternatives to the single-occupancy vehicle commute by personalizing the use of public transportation and other commute options.
Solution: Arch Street created an innovative traveling photo
exhibit that captured the human experience of commuting and the use of public
transportation. Real-time commuting moments document the benefits of making the
choice to use public transportation.
Results: Mobility Matters won the ACT
International Conference Creative Award of Excellence and has attracted
considerable interest among both the press and corporate community.
The exhibit travels to corporate locations, with a gallery guide
and media outreach to reach millions of commuters.
Mobility Matters Photography © David Lubarsky