Arch Street Chosen for Federal Highway
Administration
Clean Air Initiative
The Federal Highway Administration (FHWA) recently selected the marketing team of Resource Systems Group, (RSG), Howard-Stein Hudson Associates, Inc., and Arch Street Communications, Inc. to provide strategic public outreach support for its It All Adds Up to Cleaner Air public education initiative. The selection follows a competitive review that included several other firms.
It All Adds Up to Cleaner Air is a public education and partnership-building initiative to help regional, state and community efforts to reduce traffic congestion and air pollution. It seeks to inform the public about the connection between their transportation choices, traffic congestion and air pollution, and emphasizes simple, convenient actions people can take to improve air quality and reduce congestion.
The marketing team will help FHWA with the next phase of outreach, expanding both campaign materials and tools and increasing outreach to new and existing Community Partners across the country. The team will promote the use of marketing materials that communicate the message that individuals can improve their overall quality of life while they play an essential role in clearing the air in their communities.