New York State Department of Transportation

You Can If You Van

Regional launch to promote vanpooling as a commute alternative in the highly-congested Tappan Zee Bridge/I-287 corridor. Managed a five county press conference attended by major metro media. Radio, e-mail, direct mail and publicity drove inquiries to Web site, leading to start up of 100+ vanpools.

Features

• Strategic planning
• Event management
• Government relations
• Media relations
• Advertising
• Direct mail