Federal Motor Carrier Safety Administration

CSA Highway Safety Campaign

ASC developed a comprehensive marketing communications strategy to support the national launch of a new highway safety program aimed at reducing fatalities involving large trucks and buses. The strategic launch includes national media placement, a centerpiece website, Congressional presentations, social marketing, more than 100 events, and distribution of 700,000 pamphlets to truck stops across the country. "Road Signs" has been lauded by industry, and in a blog written by the US Secretary of Transportation.

Results

• New Web site drew more than 1,000,000 unique visitors seeking information about the new highway safety program
• 100+ conferences, events and presentations reaching 5000-plus industry leaders
• Driver materials delivered to 1000+ truck stops nationwide
• 4 national webinars fully subscribed
• Toolkits distributed to national safety enforcement personnel