Washington Council of Governments

Bike to Work Day

Reducing traffic congestion and improving air quality in the nation's Capital requires a shift away from single occupancy vehicle commuting. ASC's print, broadcast and social media publicity-generating strategies for the Washington Council of Government's programs such as the annual Bike to Work Day, 'Pool Rewards and the Regional Employer Awards have focused the region on commute alternatives, generating increases in media coverage, event attendance and program participation for three consecutive years.

Results

• Media Placements increased by 25%
• Attendance soared to 6,500
• ASC generated over $50,000 in paid sponsorships