SmartWay Transport® Partnership national media outreach, US Environmental Protection Agency
The SmartWaySM Transport Partnership is a voluntary collaboration between U.S. EPA and the freight industry to increase energy efficiency while reducing greenhouse gases and air pollution.
Challenge: Implement a national trade media publicity effort to raise awareness of the program and to increase participation by carriers, shippers and logistics companies.
Solution: Arch Street is mapping a national media effort that combines compelling case histories, energy efficiency trends in freight transport and engaging factoids with appeal to trade editors and readers in the freight industry.
Results: Influential trade industry publications are taking a close look at SmartWaySM Transport to plan coverage of the companies that have signed on to increase efficiency and reduce emissions.